Belfast City Council is today unveiling a new brand identity for Belfast, the result of the biggest branding consultation exercise ever undertaken for the city.
The new brand has been created following a year-long international re-branding research programme carried out by brand strategy and creative consultancy Lloyd Northover.
It will be used as a platform by Belfast City Council and the people of Belfast to promote a unified vision of the city as a vibrant and optimistic place in which to live, work, invest and visit.
It forms part of a regeneration programme focused around celebrating Belfast’s industrial history and updating perceptions still locked in its political past.